The Battlefield Community
Deserves Better
The Battlefield Community
Deserves Better
The Battlefield Community
Deserves Better
The Battlefield Companion App aims to create a seamless and integrated experience for players by offering core features found in the entire Battlefield series. This app serves as an MVP (Minimum Viable Product), focusing on essential functionalities common across all Battlefield titles. Players can enjoy match management, social interaction, and game progression without being limited to one specific game.
The Battlefield Companion App aims to create a seamless and integrated experience for players by offering core features found in the entire Battlefield series. This app serves as an MVP (Minimum Viable Product), focusing on essential functionalities common across all Battlefield titles. Players can enjoy match management, social interaction, and game progression without being limited to one specific game.
Concept
3 week
Dezember 2024
Role: UX Lead
CONTEXT
CONTEXT
Bringing the Battlefield Experience Together
Bringing the Battlefield Experience Together
The Battlefield franchise has built a passionate community of players over the years, with millions engaging in large-scale multiplayer battles across various titles. Despite this, the discontinuation of the original Battlefield Companion App left a void, with players lacking tools to track stats, customize loadouts, and connect socially across games.
The Battlefield franchise has built a passionate community of players over the years, with millions engaging in large-scale multiplayer battles across various titles. Despite this, the discontinuation of the original Battlefield Companion App left a void, with players lacking tools to track stats, customize loadouts, and connect socially across games.
By creating a unified platform, this app aims to modernize the experience while addressing the needs of both legacy and current players, making Battlefield games more engaging, accessible, and integrated.
By creating a unified platform, this app aims to modernize the experience while addressing the needs of both legacy and current players, making Battlefield games more engaging, accessible, and integrated.
OPPORTUNITIES
Bridging the Gaps
The absence of a central platform has resulted in fragmented user experiences across different Battlefield titles. By integrating all features into one app, players can access stats, connect with friends, and manage gameplay seamlessly.
The absence of a central platform has resulted in fragmented user experiences across different Battlefield titles. By integrating all features into one app, players can access stats, connect with friends, and manage gameplay seamlessly.
Unified Ecosystem
Consolidating stats, social tools, and customization features into a single app for seamless engagement across title
Unified Ecosystem
Consolidating stats, social tools, and customization features into a single app for seamless engagement across title
Unified Ecosystem
Consolidating stats, social tools, and customization features into a single app for seamless engagement across title
Enhanced Social Connectivity
Implementing cross-platform friend management and chat systems to simplify squad coordination and improve communication.
Enhanced Social Connectivity
Implementing cross-platform friend management and chat systems to simplify squad coordination and improve communication.
Enhanced Social Connectivity
Implementing cross-platform friend management and chat systems to simplify squad coordination and improve communication.
Improved Customization Tools
Enabling real-time loadout management for enhanced personalization without disrupting gameplay.
Improved Customization Tools
Enabling real-time loadout management for enhanced personalization without disrupting gameplay.
Improved Customization Tools
Enabling real-time loadout management for enhanced personalization without disrupting gameplay.
Community Re-engagement
Revitalizing older titles like Battlefield 1 and Battlefield 4, encouraging veteran players to return.
Community Re-engagement
Revitalizing older titles like Battlefield 1 and Battlefield 4, encouraging veteran players to return.
Community Re-engagement
Revitalizing older titles like Battlefield 1 and Battlefield 4, encouraging veteran players to return.
Research
Research
Active Player Base for Older Titles
Active Player Base for Older Titles
The engagement levels for older Battlefield titles (Battlefield 4™, Battlefield V™, and Battlefield 1™) suggest that there is still a large and dedicated player base for these games, indicating that there is substantial potential for investment in a unified companion app that supports these titles.
The engagement levels for older Battlefield titles (Battlefield 4™, Battlefield V™, and Battlefield 1™) suggest that there is still a large and dedicated player base for these games, indicating that there is substantial potential for investment in a unified companion app that supports these titles.
These figures represent PC players only. Console player engagement would likely double these numbers.
These figures represent PC players only. Console player engagement would likely double these numbers.
Research
Research
Economic Gains of Preservation and Engagement
Economic Gains of Preservation and Engagement
A Variety report highlights the growing importance of game preservation, estimating the global gaming market will surpass $245 billion by 2024.
A Variety report highlights the growing importance of game preservation, estimating the global gaming market will surpass $245 billion by 2024.
Game preservation has proven to be an impactful strategy, offering long-term revenue streams and sustaining player engagement. These examples demonstrate how preserving older games and maintaining their relevance has yielded significant financial and cultural success.
Game preservation has proven to be an impactful strategy, offering long-term revenue streams and sustaining player engagement. These examples demonstrate how preserving older games and maintaining their relevance has yielded significant financial and cultural success.
Research
Research
App Economic Impact: Revenue Predictions
App Economic Impact: Revenue Predictions
Microtransaction Growth: With over 60,000 daily PC players across key titles like Battlefield 2042, Battlefield V, Battlefield 1, and Battlefield 4 adding premium customization options and integrated content could drive an estimated 10% increase in microtransaction revenue. This aligns with EA's live services model, which currently generates $1.79 billion annually, potentially adding $180 million annually.
Microtransaction Growth: With over 60,000 daily PC players across key titles like Battlefield 2042, Battlefield V, Battlefield 1, and Battlefield 4 adding premium customization options and integrated content could drive an estimated 10% increase in microtransaction revenue. This aligns with EA's live services model, which currently generates $1.79 billion annually, potentially adding $180 million annually.
Microtransaction Growth: With over 60,000 daily PC players across key titles like Battlefield 2042, Battlefield V, Battlefield 1, and Battlefield 4 adding premium customization options and integrated content could drive an estimated 10% increase in microtransaction revenue. This aligns with EA's live services model, which currently generates $1.79 billion annually, potentially adding $180 million annually.
Reviving Legacy Titles: Examples like Halo: MCC show the financial success of preserving older games. With 20,000+ concurrent players daily on legacy Battlefield titles, reconnecting these users via the app could result in $10–20 million annually from reactivated game sales and in-app purchases.
Reviving Legacy Titles: Examples like Halo: MCC show the financial success of preserving older games. With 20,000+ concurrent players daily on legacy Battlefield titles, reconnecting these users via the app could result in $10–20 million annually from reactivated game sales and in-app purchases.
Reviving Legacy Titles: Examples like Halo: MCC show the financial success of preserving older games. With 20,000+ concurrent players daily on legacy Battlefield titles, reconnecting these users via the app could result in $10–20 million annually from reactivated game sales and in-app purchases.
Attracting New Players: The Battlefield franchise could capture players from competitors like Call of Duty, which boasts over 425 million units sold (source: Statista). Targeted campaigns could bring in 4.25 million new players, generating $100 million in game and DLC sales.
Attracting New Players: The Battlefield franchise could capture players from competitors like Call of Duty, which boasts over 425 million units sold (source: Statista). Targeted campaigns could bring in 4.25 million new players, generating $100 million in game and DLC sales.
Attracting New Players: The Battlefield franchise could capture players from competitors like Call of Duty, which boasts over 425 million units sold (source: Statista). Targeted campaigns could bring in 4.25 million new players, generating $100 million in game and DLC sales.
Subscription Features:Integrating exclusive content through a subscription model could create consistent revenue. Assuming 5% adoption among the total active player base of 180,000 users (PC and console), a $5 monthly subscription could yield $10.8 million annually.
Subscription Features:Integrating exclusive content through a subscription model could create consistent revenue. Assuming 5% adoption among the total active player base of 180,000 users (PC and console), a $5 monthly subscription could yield $10.8 million annually.
Subscription Features:Integrating exclusive content through a subscription model could create consistent revenue. Assuming 5% adoption among the total active player base of 180,000 users (PC and console), a $5 monthly subscription could yield $10.8 million annually.
Research
Research
Benchmark
Benchmark
Xbox App: Friend management, achievement tracking, and remote downloads served as inspiration for social features and stat integration.
Xbox App: Friend management, achievement tracking, and remote downloads served as inspiration for social features and stat integration.
PlayStation App: Real-time notifications, messaging, and store integration influenced the design of instant communication tools.
PlayStation App: Real-time notifications, messaging, and store integration influenced the design of instant communication tools.
Final Fantasy XIV Companion App: Item management and in-game calendar features provided insights for loadout customization and event scheduling.
Final Fantasy XIV Companion App: Item management and in-game calendar features provided insights for loadout customization and event scheduling.
Warframe Companion: Real-time game state updates and inventory management informed the real-time loadout and skin customization capabilities.
Warframe Companion: Real-time game state updates and inventory management informed the real-time loadout and skin customization capabilities.
Research
Research
Impact Map
Impact Map
Research
Research
CSD Matrix (Certainties, Suppositions, Doubts)
CSD Matrix (Certainties, Suppositions, Doubts)
Research
Research
Wireframe
Wireframe
Design Principles
Consistency
Consistency
Consistency
Seamless Integration
Seamless Integration
Seamless Integration
Social Connectivity
Social Connectivity
Social Connectivity
Legacy Support
Legacy Support
Legacy Support
Your One-Stop Battlefield Dashboard
Your One-Stop Battlefield Dashboard
Introducing: Battlefield Hub
The Hub makes it easy for players to jump into the game by letting them quickly join a match or check their match history. It also shows players how they’re doing over time with stats and lets them watch highlight videos made by the community. Users can keep up with the latest news, trailers, and updates through the news feed and find guides for game strategies. This area is set up to give players everything they need to stay connected and informed all in one spot.
The Hub makes it easy for players to jump into the game by letting them quickly join a match or check their match history. It also shows players how they’re doing over time with stats and lets them watch highlight videos made by the community. Users can keep up with the latest news, trailers, and updates through the news feed and find guides for game strategies. This area is set up to give players everything they need to stay connected and informed all in one spot.
Find and Join Games Faster
Find and Join Games Faster
Server Browser
It makes it easy for you to move between games. You can pick the game you want to play and look at the servers you can join. If you don't own a certain game, you can buy it right in the app.
It makes it easy for you to move between games. You can pick the game you want to play and look at the servers you can join. If you don't own a certain game, you can buy it right in the app.
Customize Your Battlefield ExperiencE
Customize Your Battlefield ExperiencE
Loadout
Provides players with the ability to edit their weapons, classes, and vehicles. This customization tool is central to enhancing the player’s experience, allowing for immediate changes to gameplay setup before entering a match. It empowers players to fine-tune their loadouts without leaving the app.
Provides players with the ability to edit their weapons, classes, and vehicles. This customization tool is central to enhancing the player’s experience, allowing for immediate changes to gameplay setup before entering a match. It empowers players to fine-tune their loadouts without leaving the app.
Building Connections on the Battlefield
Building Connections on the Battlefield
Social
Strengthens player connections by offering a friend list, in-app chat, and group creation options. Players can easily communicate and organize with their friends, enhancing the social dynamics of the Battlefield experience.
Strengthens player connections by offering a friend list, in-app chat, and group creation options. Players can easily communicate and organize with their friends, enhancing the social dynamics of the Battlefield experience.
Personalize Your Identity
Personalize Your Identity
Player Profile
Players can manage their personal information, including editing their avatars and adjusting privacy and security settings. This section is key to keeping players in control of their in-game identity, ensuring both personalization and security.
Players can manage their personal information, including editing their avatars and adjusting privacy and security settings. This section is key to keeping players in control of their in-game identity, ensuring both personalization and security.
MVP Limitations
Due to the app’s MVP focus, features like detailed matchmaking statistics and advanced customization options for certain games were initially excluded. The app only includes features that exist across all supported Battlefield titles to ensure broad compatibility and ease of development. More advanced features may be rolled out in future updates based on user feedback and evolving game mechanics.
MVP Limitations
Due to the app’s MVP focus, features like detailed matchmaking statistics and advanced customization options for certain games were initially excluded. The app only includes features that exist across all supported Battlefield titles to ensure broad compatibility and ease of development. More advanced features may be rolled out in future updates based on user feedback and evolving game mechanics.
MVP Limitations
Due to the app’s MVP focus, features like detailed matchmaking statistics and advanced customization options for certain games were initially excluded. The app only includes features that exist across all supported Battlefield titles to ensure broad compatibility and ease of development. More advanced features may be rolled out in future updates based on user feedback and evolving game mechanics.
LOOKING BACK
LOOKING BACK
Iterating Based on Feedback
Lessons Learned
Lessons Learned
Lessons Learned
Simplicity is Key: Players appreciate simplicity in navigation. Features like the Quick Match Join and Server Browser were particularly praised for their ease of access.
Simplicity is Key: Players appreciate simplicity in navigation. Features like the Quick Match Join and Server Browser were particularly praised for their ease of access.
Simplicity is Key: Players appreciate simplicity in navigation. Features like the Quick Match Join and Server Browser were particularly praised for their ease of access.
Community Engagement: Social tools proved essential in keeping players connected. The friend list and chat functions saw the highest user engagement.
Community Engagement: Social tools proved essential in keeping players connected. The friend list and chat functions saw the highest user engagement.
Community Engagement: Social tools proved essential in keeping players connected. The friend list and chat functions saw the highest user engagement.
Multi-Platform Support — Exportable formats and engine compatibility ensured wide accessibility.
Multi-Platform Support — Exportable formats and engine compatibility ensured wide accessibility.
Multi-Platform Support — Exportable formats and engine compatibility ensured wide accessibility.
NEXT STEPS
NEXT STEPS
Economic Impact
The app is projected to generate substantial revenue by:
Try It Yourself!
Try It Yourself!
Try out the prototype below.
The Battlefield Companion App solves key pain points for players by enhancing engagement, streamlining squad coordination, and providing tools to maximize gameplay enjoyment. Its economic benefits, driven by reactivating players, incentivizing daily logins, and expanding microtransactions, offer a win-win for both EA and the player community.