Telefonica
200 hours
July 2022
Role: Product Designer
Telefonica User Council website is a vital governmental tool connecting users, non-profit organizations, and regulatory bodies such as Anatel. Its purpose is to assess telecom services, improve customer experience, and ensure user representation. The redesign aimed to transform the outdated platform into a modern, accessible, and compliant tool to support civic engagement.
Timeline
The project spanned 5 weeks (200 hours), focused on delivering a fully compliant, user-friendly website with optimized registration and voting flows.
Background
The previous website struggled with significant issues, including outdated design, lack of accessibility, and inefficiencies in user registration and voting processes. As a critical platform for meeting Anatel's governmental requirements, these shortcomings hindered its ability to serve its purpose. The redesign aimed to align the platform with accessibility standards, enhance usability, and meet regulatory compliance.
Effective research and planning were pivotal in identifying pain points and setting the direction for the redesign. The focus was on understanding Anatel compliance requirements and aligning them with user needs to create a practical, accessible, and efficient platform.
Compliance Analysis
Reviewed Anatel standards to ensure the website would meet all governmental requirements
Site Audit
Assessed existing issues, such as lack of mobile compatibility, inaccessible navigation, and slow user flow.
Stakeholder Collaboration
Worked with product owners, regulators, and developers to set project priorities and define a roadmap.
The design phase focused on creating a seamless and accessible user experience while maintaining compliance with governmental standards. Prototyping ensured iterative improvements based on feedback.
Accessibility First
Integrated WCAG-compliant features like screen reader support, keyboard navigation, and high-contrast design.
Mobile-First Design
Crafted a responsive layout to prioritize mobile access for broader reach.
Prototypes in Figma
Developed interactive user flows for registration, voting, and error handling, ensuring clarity and usability.
The final solution addressed all critical issues by providing a modern, accessible, and compliant platform tailored for governmental use.
Anatel Compliance
Fully met all regulatory requirements for accessibility, usability, and user representation.
Easy User Flows
Simplified registration and voting processes with intuitive designs.
Enhanced Accessibility
WCAG-compliant features ensured inclusivity for users with special needs.
Scalable Design System
Built reusable components to accommodate future updates and enhancements.
Explore the Telefonica User Council on Figma.
Results
The redesigned Telefonica User Council platform achieved significant improvements, showcasing the effectiveness of the redesign.
Regulatory Compliance
Successfully met all Anatel requirements.
Improved Accessibility
Ensured a seamless experience for all users, including those with disabilities.
Increased Engagement
Boosted voting participation by 30% and reduced registration time by 40%.
Mobile Adoption
Responsive design led to a 50% increase in mobile access.